10 Biggest Mistakes
1. Not having interesting or relevant content for your target audience
There are a number of simple and effective ways to research what content, information and topics are "hot", "in vogue" and "in demand". One of the simplest and most powerful methods is to ask your clients and prospective clients what content they want. You could also use Google's keyword research tool or Google trends.
2. Not providing an Agenda, Handouts or Action Guide
Ensure you supply your Teleseminar and Webinar delegates with an agenda, handouts, notes or an action guide, so they know exactly what is happening and when. It also helps to keep the call focussed, and achieve your objectives. Some people provide a ,pdf, .ppt or .doc downloads for their webinars or teleseminars.
3. Not notifying people you want to attend the call
There's two parts to this. The first is, you need to contact the people you think could benefit from your webinar or teleseminar. You also want to remind them shortly before the event too, ideally 24 hours before. You'd be amazed as to how many people forget that they sign up for an event, but their schedule takes over, and they forget they've booked (and often paid for) an event on that day.
4. Not including bonus gifts or value adds in your webinar or teleseminar
Bonus gifts help to educate, add value, and further qualify webinar and teleseminar delegates. Your Bonus gifts could be reports, white papers, audios, videos, software, in fact anything that can help your delegates to learn something new, profit or make progress and take further action in your area of interest or content topic.
5. Not having a call for action
Delegates want help, advice and support. They are silently begging to be led. So lead them to take action. Tell them the next step in your sales process, and what you require them to do at the end of your call. Start informing them of your call to action, and what you require them to do at the end of the call - throughout the call/webcast. Ensure you follow them up after the event too, by phone or email.
6. Having calls on the wrong day (or night)
Experience of having hosted over 100 teleseminars has taught me that people tend not to prefer teleseminars or webinars on Mondays and Fridays for they are at the beginning of the week and the end of the week in business terms. (Granted, everyone does have their own preference). People want to relax at the weekend. Mid week they tend to have their hobbies or past times. So that probably leaves Tuesday and Thursday (evenings) as the best days of the week to host your events.
7. Not eliminating background noise
Some people using bridging lines, or have presenters and guest speakers dial in or use a seperate line. Some pre-record their webinars/teleseminars, and some actually spend the first few minutes of the event sharing instructions on how to "mute" background noise. Some organisers send instructions on how to use the platform out in advance of starting the event. Whatever you choose to do, ensure you minimise background noise as it can affect the recording quality and be quite off putting for other delegates. Many calls keep delegates on mute until the "Q & A" Session at the end where they "open up the lines" for live debate and feedback.
8. Starting too early or over running
There's nothing worse than turning up late for an event, and everyone's started. Conversely, starting too early can also be off putting for delegates, and as people often have busy schedules, and work to tight deadlines, your pre event reminder will help to inform delegates of starting and end times.
9. Not testing your equipment, tools and platform before dialling in or going live
It makes sense to test your teleseminar or webinar platform (on the day) before the live start times. It can save a lot of embarrassment, and prevent loss of sales, sign ups or advanced bookings for your upsell or cross sell promotions. Also remember, that people are not all technically minded, so sending user instructions on how to use the platform in advance of the start times will save a lot of time and minimise interruptions.
10. Not having revenue streams in place
There are a number of ways to generate revenues from your teleseminars and webinars. You may wish to charge for the event, you may want to offer your event for FREE. You may want to promote affiliate products or guest speakers products during the event. You may want to record the content, transcribe it and charge for it as a separate product. You may want to create multiple audio, video or digital products utilising and repurposing the content from your webinar or teleseminar.